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Tuesday, March 6, 2012

Oh-oh Oreo! The world's favourite snack celebrates 100th birthday


- Oreo ranked best-selling cookie of 21st Century

Oreo, the world's most beloved cookie, is preparing to celebrate its 100th birthday tomorrow with a special birthday cake edition of the iconic treat.

Kraft, the company that now owns Oreo, will release a limited version of its biscuit and creme sandwich with a colourful filling as fans reminisce about the classic advertising and their favourite 'twist, lick and dunk' ritual.

Born on March 6, 1912, the Oreo brand now fetches a staggering $1.5billion in global revenues and is the world's top selling cookie of the 21st Century.

With slogans like 'Oh-oh! Oreo' and 'Milk's favourite cookie' along with collaborations with ice cream manufacturers and milk advertisers, the name Oreo is never far from one's mind when it comes to the thought of tasty tea-time treats.

Becky Tousey, Kraft Foods' corporate archivist told ABC News: 'The focus of advertising was on the fun of eating Oreos, the fun of the parts of the Oreo.

Sold in over 100 countries, the cookies are adored by children and adults alike from China to Chile where variations take into account local flavours and cultural tastes.


p/s: Putar, Jilat dan Celup!

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